Case Study: How AdmitONE Uses goHeather to Review and Redline Event Contracts

AdmitONE provides a managed event ticketing operations platform. Their team works closely with venues, organizers, festivals, and attractions to support ticket builds, box office setup, reporting, and marketplace promotion. Because they act as a hands-on operational partner — not just software — they handle a steady flow of hundreds of agreements per month: venue rental terms, sponsorship arrangements, performer contracts, vendor services, catering agreements, marketing partnerships, and on-site support contracts.

The volume of contract rerview has always been handled well by the AdmitONE team, which has in-house counsel and outside counsel, but the coordination of reviewing so many contracts can get complicated and create bottlenecks.

These contracts aren’t usually high-stakes legal disputes — they’re the groundwork for smooth event execution. But every detail matters: who gets access to attendee data, how fee sharing works, when payments are released, and what happens if an event changes.

The Challenge

The team needed a consistent way to:

• Understand operational and financial terms quickly
• Keep language consistent across events
• Make sure recurring contract types don’t drift over time

Before, each contract was reviewed manually, and institutional knowledge was passed person-to-person.

How goHeather Helps

AdmitONE now uses goHeather as part of its standard contract intake workflow, with a human in the loop:

1. Upload the incoming contract.
2. goHeather summarizes key terms in plain language.
3. If it’s a recurring contract type (e.g., a sponsorship agreement), goHeather compares it to AdmitONE’s internal playbook.
4. goHeather redlines the document automatically to match the company’s standard positions.
5. A human at AdmitONE or outside counsel reviews the goHeather output and makes necessary edits

This keeps recurring contract types consistent — even when partners send their own templates.

Example: Sponsorship Agreements

AdmitONE uses a standard sponsorship playbook for branded event partnerships — covering:

• Logo placement and copy approval
• Promotion in city i.e. "Toronto Events'" marketplace.
• Revenue share or cost offsets
• Ticket allocation
• Data access and marketing permissions
• Term and renewal structure

When a sponsor sends their own version, goHeather:

• Flags where attendee data usage differs from the standard
• Highlights auto-renewal or exclusivity clauses
• Inserts playbook-aligned redlines to bring the draft back to standard terms

The result is not just “reviewed” — it’s reviewed and already marked up for negotiation, ready to be reviewed by an AdmitONE human employee or outside counsel.

What Improved

Why It Works for AdmitONE

Their business is built on repeatable event operations. goHeather helps them:

• Maintain consistent terms across clients and seasons
• Reduce negotiation time
• Avoid misunderstandings during execution
• Keep the team aligned without increasing legal overhead

Schedule a demo and see how goHeather contract review AI can help your business review and negotiate contracts more efficiently.