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Your agency secures a brand deal. The commercial terms are agreed. The campaign is ready to launch.
Then the brand sends its agreement. It is 35 to 50 pages. It includes indemnities, exclusivity, usage rights, morality clauses, IP transfer language, payment timing, and termination provisions.
Now the deal pauses while someone figures out what it actually says.
For talent agencies handling frequent brand partnerships or talent representation agreements, this is a recurring operational problem. You either:
• Skim and move forward, accepting risk you may not fully understand
• Send every agreement to outside counsel
There is another approach: run every contract through an AI contract review engine like goHeather as a first pass before escalating anything.
goHeather is AI contract review software built for business teams. It works inside Microsoft Word or via PDF upload.
When a brand agreement arrives, your team can:
• Upload the contract
• Instantly receive issue spotting and risk explanations and suggested changes vs playbooks, the common law and industry standards
• See findings ordered by risk level
• Accept or customize redlines directly in Word
• Export annotations, abstracts and proposed changes to the other side
This is not legal advice. It is structured legal information: issue identification in plain english so your team understands what it is signing.
Brand agreements often request:
• Perpetual rights
• Global usage for limited campaigns
• Paid amplification rights
• Whitelisting access
goHeather identifies overbroad usage clauses and explains their impact in plain English. If the contract grants unlimited usage without additional compensation, that is flagged.
Exclusivity language can be drafted broadly enough to restrict future revenue.
Examples include:
• Undefined product categories
• Long exclusivity periods
• Global restrictions tied to short campaigns
goHeather highlights the scope, duration, and territory of exclusivity so your team can assess commercial impact before signing.
Brand-drafted contracts frequently:
• Shift liability entirely to the talent and agency
• Include uncapped liability
• Expand warranties beyond campaign scope
goHeather flags one-sided indemnities and unlimited caps and explains what they mean in context.
Payment timing is often buried in dense language. Net-90 terms, vague approval triggers, and conditional payment structures are identified and ranked by risk level.
If your agency standard is Net-30 or defined milestone payments, deviations are easy to spot with our playbook red light green light system.
High-volume talent agencies often review the same contract type over and over again.
goHeather allows you to create Playbooks in two minutes. A Playbook can encode your agency rules, for example:
• No perpetual usage without additional fee
• No exclusivity beyond defined product category
• No IP transfer before payment
• No unlimited liability
Once created, every new contract is checked against those rules automatically.
This reduces inconsistency across account managers and protects commission structures.
goHeather is built for business operations teams, like agency owners, agents or agency finance teams.
goHeather is perfect for agencies, and we have many agencies as customers, because agencies love goHeather purpose-built features:
• Red light and green light issue indicators
• Risk scoring
• Clause-by-clause explanations and suggested changes
• Word redlining
• PDF redline suggestions
• Built-in AI chat for clause explanation or drafting
Agencies handling frequent brand deals need:
• Faster turnaround
• Reduced external legal spend
• Visibility into risk before signing
• Consistent internal standards
Using AI like goHeather as a first pass allows your team to isolate specific clauses that need negotiation or lawyer review instead of forwarding entire agreements by default.
Talent agencies that:
• Manage multiple brand contracts per month
• Represent influencers, creators, athletes, or speakers
• Want structured contract review without hiring full-time legal staff
• Need to move quickly without signing away future revenue
If contract review is slowing your brand deal cycle, a first-pass AI review provides operational clarity before you escalate to legal.
Jeff Dutton is a lawyer who advises on technology, corporate, privacy, commercial, employment and real estate law.
Jeff founded his own small law firm, Dutton Law, in 2016 (and merged it with a larger firm in 2019). Before that, Jeff was a prosecutor and a commercial law lawyer at a national boutique law firm.
Jeffrey is a frequent lecturer on legal matters and has been published in newspapers and trade journals. In addition, Jeff was the editor and co-author of a leading employment law text for lawyers for many years.
Education:
Western University, BA (2009)
University of Ottawa, Faculty of Law, JD (2012)

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